Eye Tracking in User Experience Design

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Gaming

Veronica Zammitto¹ and Karl Steiner²,    ¹Electronic Arts Inc., Burnaby, BC, Canada,    ²TandemSeven Inc., Plymouth, MA, USA

Abstract

This chapter is an exploration of eye tracking as a tool for assessing the user experience of video games. It focuses on four distinct design element groups in video games where eye-tracking information is particularly useful in understanding and improving the user experience. A brief discussion of eye tracking as input for controlling games is also included.

Keywords

first-person shooters; game play; games user research; gaming; sports games; video games

Introduction

Video games have become increasingly popular throughout the years. Multiple electronic devices can be used for gaming, ranging from computers ...