Older Adults

Eugene Loos1 and Jennifer Romano Bergstrom2,    1University of Amsterdam, Amsterdam, The Netherlands,    2Fors Marsh Group, Arlington, VA, USA


This chapter is a review of user research involving eye tracking to gain insights into the extent that age has an impact on the way people navigate websites. It discusses how eye tracking can help researchers to understand the difficulties older adults have when using websites, applications, mobile devices, and other technologies.


age differences; age-related cognitive limitations; older adults; senior citizens; usability; UX; web navigation


In many countries, the population is aging at a rapid pace. According to the U.S. Census Bureau (2013), there were nearly ...

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