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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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12

Older Adults

Eugene Loos1 and Jennifer Romano Bergstrom2,    1University of Amsterdam, Amsterdam, The Netherlands,    2Fors Marsh Group, Arlington, VA, USA

Abstract

This chapter is a review of user research involving eye tracking to gain insights into the extent that age has an impact on the way people navigate websites. It discusses how eye tracking can help researchers to understand the difficulties older adults have when using websites, applications, mobile devices, and other technologies.

Keywords

age differences; age-related cognitive limitations; older adults; senior citizens; usability; UX; web navigation

Introduction

In many countries, the population is aging at a rapid pace. According to the U.S. Census Bureau (2013), there were nearly ...

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