Low Literacy Users

Angela Colter1 and Kathryn Summers2,    1Electronic Ink, Philadelphia, PA, USA,    2University of Baltimore, Baltimore, MD, USA


A discussion of low literacy users and how eye tracking can help researchers to better understand this unique audience group is contained in this chapter. It further discusses the implications of low literacy on user experience design and how to include people with low literacy skills in usability studies.


literacy assessment tools; low literacy; plain language; reading; writing for the Web


If the interface you are testing is going to be used by the general public, it is likely that a significant part of your audience is going to have low literacy skills. Literacy affects ...

Get Eye Tracking in User Experience Design now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.