Foreword
Evaluation of user experience is critical to every domain in which people interact with products and services. Whether intending to make an automobile dashboard easy to interpret, a cereal box on a store shelf attention grabbing, or a new Web page component easily understandable, substantial resources are allocated to evaluating end user performance. This book considers how a data stream of a user’s visual gaze points can inform this user experience assessment.
Eye tracking is now accepted as a proven contributor in the arsenal of UX evaluation tools. The frequency of UX activities utilizing eye tracking has recently exploded, largely due to huge improvements in the calibration and usage of eye-tracking hardware and software systems, ...
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