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F-Commerce Handbook
book

F-Commerce Handbook

by Paul Marsden, Paul Chaney
June 2012
Beginner
97 pages
1h 42m
English
McGraw-Hill

Overview

The 10 Secrets to Selling on the World’s #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

  • Capitalize on impulse purchasing
  • Get customers emotionally involved with your product
  • Use social media as an “experience delivery mechanism”
  • Create powerful social incentives
  • Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

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Publisher Resources

ISBN: 9780071806138