Chapter 10. Building social web applications
Yan Cui
Social media has seen a meteoric rise in the last couple of years and has drastically changed the way we use the web and how we communicate with one another. Riding this tide of change in the technology landscape is a whole new genre of gaming—social gaming—which has managed to break down the age and gender barriers that existed with traditional PC and console-based games. Many a social game counts its user base in the hundreds of millions; and such games are monetized at such a level that the traditional giants in the game industry have no choice but to sit up and take notice.[1]
1 As evident by the expensive acquisitions of Playfish and PopCap by Electronic Arts.
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