Chapter 2. Setting Up Your Facebook Account

In This Chapter

  • Creating a new Facebook business (Fan) Page

  • Creating your first Facebook Ad campaign

  • Deciding on the elements for a great ad campaign

  • Preparing your Page sections for potential ad campaigns

When in Rome, do as the Romans do. When you're planning to use Facebook Ads to advertise something, be a part of the Facebook community. The best way to maximize the Facebook advertising system is to be a part of that system, which means having a presence there — a constant, active, thriving presence that's always being updated. We're not saying that you have to be a Facebook star, but your ads will have a better chance of success if you "mingle with the locals" (as it were) and have a solid, respectable presence that you can point to with your ads or build off your marketing success.

In this chapter, we walk you through the various steps needed to activate a business Page (yes, that's Page with a capital P. A business Page is different from a regular Facebook user profile, which is spelled with a small p) and your Facebook Ad account. Because an ad "account" is standard for anyone who advertises, we guide you through building your first ad campaign on Facebook. After that's done, then we talk about important elements you should consider in your ads and on your business Page.

Creating a New Facebook Business Page

Even though Facebook is designed as a true "social" network, where a majority of people use the site for personal connections and ...

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