Chapter 1
Creating Your Social Media Persona
In This Chapter
Understanding the Facebook news feed
Finding your voice on Facebook
Expanding your world by using Graph Search
Developing your business and personal branding
Deciding what to put on a page
Becoming a resource for your friends
Watching your words and behavior
Facebook is a place where you can connect with friends, build a brand, and share your thoughts and experiences with an audience. The Update Status text box at the top of the screen asks “What’s on your mind?” to help prompt you to share.
Digging into Facebook is simple enough, but many people find themselves sitting in front of their screen wondering what to say. Sometimes “What’s on your mind?” is the hardest question to answer.
In this chapter, we help you answer that ...
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