Chapter 1

Creating Your Social Media Persona

In This Chapter

arrow Understanding the Facebook news feed

arrow Finding your voice on Facebook

arrow Expanding your world by using Graph Search

arrow Developing your business and personal branding

arrow Deciding what to put on a page

arrow Becoming a resource for your friends

arrow Watching your words and behavior

Facebook is a place where you can connect with friends, build a brand, and share your thoughts and experiences with an audience. The Update Status text box at the top of the screen asks “What’s on your mind?” to help prompt you to share.

Digging into Facebook is simple enough, but many people find themselves sitting in front of their screen wondering what to say. Sometimes “What’s on your mind?” is the hardest question to answer.

In this chapter, we help you answer that ...

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