Chapter 1

Creating a Business Page

In This Chapter

arrow Understanding business pages

arrow Creating your business page

arrow Adding a vanity URL

arrow Choosing cover and profile images

“But I already have a website. Do I really need a Facebook business page?” In most cases, yes, you do. Facebook has proven to be an outstanding marketing tool. By integrating Facebook into your overall strategy, you expand your reach by millions. Consider these numbers:

  • Facebook is the number two site on the Internet (only Google has more visitors).
  • Over 1.2 billion people have active Facebook accounts.
  • Over 727 million people log in to Facebook every day.
  • The average user has 130 friends and is connected to 80 community pages, groups, and events.

Those are your customers. Your customers are on Facebook looking for ways to interact with you. Why not meet them where they are? Facebook business pages are an easy way to connect with your followers (and introduce yourself to new followers!).

This chapter explains how a business page works and how you can create one in just a few minutes.

Deciding to Create a Business Page ...

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