Running a Social Marketing Campaign
In This Chapter
Implementing Facebook campaigns
Marketing a campaign
Crowdsourcing to promote your contest
Building your business page for the campaign
Understanding Facebook's promotion rules
When starting your Facebook marketing, you’ll probably find out how to build your audience, make connections with your audience, and nurture those connections so that they become loyal friends and followers.
After you've built a foundation with your business page audience, you likely need to give it a boost to get things to a higher level. A little shaking of the trees is required to let people know that it’s worth connecting with your company on Facebook. Social marketing campaigns are a great way to do this. A social campaign enables you to reach people who you will not likely capture the attention of through daily interaction.
Campaigns tap into crowdsourcing, or using the resources that the public (the crowd) can provide to accomplish more than ...