October 2008
Intermediate to advanced
434 pages
12h 7m
English
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Spreading Your App via Google AdWords
Problem
I’d like to advertise my app on Google AdWords. Will that generate a lot of traffic?
Solution
AdWords is a great platform for promoting non-Facebook sites, but it’s not ideal for getting people into your app. Most of the people who are in the right frame of mind to install Facebook apps are on Facebook, which means that ads they see while they’re on Google are going to be less effective at getting them to install. You can find out more, and sign up, at http://adwords.google.com.
Discussion
As with everything else, you might find that AdWords works extremely well for your app’s unique circumstances where it has failed for others. Keep close tabs on the traffic you earn from it by driving users to unique AdWords landing pages within your app, and make sure that you’re getting your money’s worth by checking what users do after they’ve arrived. (AdWords is always pay-per-click, so it’s more a question of whether they install or invite friends.)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.