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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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3. How Relationships and Social Capital Are Changing

“People who are members of online social networks are not somuch networking as they are broadcasting their lives to anouter tier of acquaintances… ”.

—Lee Rainie, director of the Pew Internet and American Life Project

The World Wide Web of information is about content. The World Wide Web of people—the social Web—is about people and relationships. By necessity, this book is equally about culture and sociology as it is about business and technology. Facebook and Twitter have played substantial roles in affecting the outcome of social movements, such as mobilizing volunteers for the earthquake in Haiti and helping facilitate the uprising in Iran. The social Web itself is a social movement, mobilizing ...

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