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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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8. Recruiting in the Facebook Era

“Friends of our employees are more likely to have the same characteristics our employees do—hard-working, smart—so they’ve gone through a natural filter.”

—Ed Scanlan, chief executive of Total Attorneys

It’s hard to find good people, and it’s only getting harder with time. Even with the recent periods of economic recession, people are complaining about “the war for talent” and “looming talent shortages” for highly skilled labor. To make things even more challenging for employers, people today are switching jobs more often, creating sometimes very sudden staffing gaps that can disrupt company growth and productivity—after all, backfilling key positions can take time.

As the competition for talent grows, recruiting ...

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