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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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Introduction

“I am a firm believer in the people.”—Abraham Lincoln

This book is all about you. Neither the first edition nor this one would have been possible without your questions, contributions, and passion for the subject matter. I thank the many tens of thousands of you from around the world who read the first edition and engage in dialogue on social media business topics every day with me and with one another.

Similar to the Internet pioneers 15 years ago, you are the ones defining, shaping, and leading the Facebook Era. At a time when the business outlook still feels uncertain, you have stepped up to the plate with bold optimism, inspiring ideas, and a willingness to experiment, learn from mistakes, and share. Although in most cases we ...

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