Facebook For Dummies, 5th Edition

Chapter 13

Creating a Page for Promotion

In This Chapter

• Understanding Community Pages and Official Pages
• Determining whether a Facebook Page is appropriate for you
• Creating and maintaining a Facebook Page
• Tracking how your promotional efforts affect your business in real time

Picture your town or city. Besides the occasional park or school, it's primarily made up of buildings in which people live (like houses) and buildings in which people buy things (like stores). When you drive around town, you see all sorts of activities happening — whether people are throwing a Frisbee around, arguing politics over a cup of coffee, or working out. The world we live in is composed of people, the stuff they do, and the stuff that they need or want. People have real connections to all this stuff: the shops, the brands, the bands, the stars, the activities, the passions, and the restaurants and bars — things that are important. Facebook is all about people and their real-world connections, including the connections that aren't just friends.

Facebook offers a way for these non-friend entities to be represented as part of your life — namely, Facebook Pages.

“Page” is a pretty common word on the Internet, so I always capitalize the P in Pages when talking about Facebook Pages.

There are two main types of Pages: Community Pages, which are collectively updated and managed by its fans, and Official ...