Chapter 14
Creating a Page for Promotion
IN THIS CHAPTER
Connecting and interacting with Facebook Pages
Determining whether a Facebook Page is right for you
Creating and maintaining a Facebook Page
Tracking Page insights
Picture your town or city. There’s the park, the school, the houses where people live, the offices where they go to work, and the stores they shop in. When you drive around town, you see all sorts of activities happening — whether people are walking their dogs, grabbing a cup of coffee, or working out. The world we live in is comprised of people, the stuff they do, and the stuff they need or want. People have real connections to all this stuff: the shops, the brands, the bands, the stars, the activities, the passions, and the restaurants and bars — things that are important. Facebook is about people and their real-world connections, including the connections that aren’t friends. On Facebook, these non-friend entities are represented as Pages.
Page is a common word ...
Get Facebook For Dummies, 8th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
