Chapter 15. Becoming a Fan
Do you like a given entertainer? I mean, do you really, really like him? Well, on Facebook you can “like” a celebrity in a way that lets you become a kind of friend of that person, receiving his status updates in your News Feed and letting you participate in discussions on his Facebook page.
The same thing with consumer-oriented companies, products, and brands. You can choose to “like” Starbucks coffee, Ludwig drums, Ford cars, you name it. This puts you on the list for all sorts of promotional status updates fed to your News Feed, which can be either informative or highly annoying, depending on what’s sent your way and how interested in it you are.
In essence, then, Facebook lets you become a fan of the entertainers, ...
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