Chapter 18. Liking Public Pages

Do you like a given entertainer? I mean, do you really, really like him? Well, on Facebook you can “like” a celebrity in a way that lets you become a kind of friend of that person, receiving his status updates in your News Feed and letting you participate in discussions on his Facebook page.

You can do the same thing with consumer-oriented companies, products, and brands. You can choose to “like” Starbucks coffee, Ludwig drums, Ford cars, or you name it. This puts you on the list for all sorts of promotional status updates fed to your News Feed, which can be either informative or highly annoying, depending on what’s sent your way and how interested in it you are.

In essence, then, Facebook lets you become a fan ...

Get Facebook for Grown-Ups, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.