Chapter 1: Exploring Facebook Marketing
In This Chapter
Discovering Facebook’s marketing potential
Looking at four key Facebook marketing strategies
Mastering the art of Facebook engagement
Examining Facebook’s global market opportunities
Understanding the basics of Facebook marketing
Seeing the benefits of selling from the Facebook platform
Facebook is the most powerful social network on the planet. With around a billion active users, Facebook presents a unique opportunity to connect with and educate your ideal audience in a way that your website and your blog can’t even come close to matching.
The reach of the Facebook platform has grown exponentially in the past few years and will only continue to get bigger. In fact, the number of marketers who say that Facebook is “critical” or “important” to their business has increased by 83 percent in just the past two years. Today, almost ...