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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book IV

Building, Engaging, Retaining, and Selling to Your Community

9781118466803-pp0401.eps

Contents at a Glance

Chapter 1: Building Visibility for Your Page

Inviting Your Existing Customers and Connections to Your Page

Sharing Your Page with Your Friends on Facebook

Adding Photos to Attract People to Your Page

Chapter 2: Engaging and Retaining Your Community

Creating Posts and Updates That Engage Your Readers

Targeting Your Posts to Be Seen

Creating and Participating in Conversations with Your Audience

Keeping the Conversation Civil

Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons

The Button versus the Link

Answering Common Questions

Placing the Like Button Code

Generating the Code for a Like Button

Chapter 4: Expanding Your E-Commerce Products and Services to Facebook

Understanding Facebook E-Commerce

Using the Featured Apps Space for Your Store

Using PayPal to Accept Payment

Finding E-Commerce Apps that Fit Your Needs

Installing a Facebook E-Commerce Application

Creating a Link to Your Website Store on Your Page

Using Other Applications to Create a Custom Link for Your Storefront

Posting Facebook Offers

Chapter 5: Building Visibility for Your Personal Profile

Inviting People to Subscribe instead of Friend

Connecting Your Personal Profile to Your Offline World

Creating a Cover Photo Strategy

Making Photo Albums Public

Using Life Events ...

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