Chapter 2: Building Excitement with a Contest
In This Chapter
Choosing a type of contest
Outlining the details of your contest
Setting targets for success
According to a recent poll by Econsultancy, the number-one reason why people like a Facebook Page is that the Page notified them about special offers and promotions. With that reason in mind, it’s a good idea to run a contest on your Facebook Page.
A contest also gives people a reason to connect with you, makes your Page more fun, and attracts more people to your brand and your site. But what will your contest look like? You have a lot of options to consider when setting up your contest, and in this chapter, we explore how to design your contest, set your targets, and make sure that you’re riding on the right side of Facebook law.
Later in the chapter, the terms contests and sweepstakes are clarified. A true contest has some type of vote to choose the winner (or you choose the winner through judging) while a sweepstakes has the winner chosen at random. Throughout this and the next two chapters, we use the term contest more collectively to refer to both contests and sweepstakes. To muddy the waters, Facebook refers to contests ...