Chapter 4: Promoting Your Contest and Analyzing the Results

In This Chapter

check.png Using a blog tour to drive traffic to a contest

check.png Publicizing a contest on a website or blog

check.png Allowing entries from anywhere on the web

check.png Promoting a contest with Twitter, LinkedIn, and YouTube

check.png Handling external contests

check.png Watching the numbers

check.png Making changes based on the numbers

check.png Strategizing for future contests

Your contest is set up, and the prizes are ready. Now comes the fun part: getting those entries! The success of your contest comes when you can drive more traffic to your entry site. We discuss different things to do to promote your contest in Chapter 2 of this minibook, and we go a little more in-depth in this ...

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