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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book VII

Advanced Facebook Marketing Tactics

9781118466803-pp0701.eps

Contents at a Glance

Chapter 1: An Introduction to Advanced Facebook Marketing

Remembering the Nine Core Facebook Marketing Rules

Creating a Facebook Experience

Building Social Proof with Sponsored Stories

Experimenting with Custom Apps

Targeting Your Audience with Custom Lists

Creating Interest Lists to Focus on the People who Matter Most to Your Business

Creating a Facebook Offer for Your Local or Online Business

Expanding Your Page’s Exposure

Engaging with Fans

Getting Viral Exposure

Chapter 2: Marketing with Facebook Social Plug-ins

Understanding Social Plug-ins

Finding Leads through the Like Button

Sharing Selectively with the Send Button

Using a Like Box to Grow Your Fan Base

Finding Out More about Your Visitors with the Login Button

Using Recommendations for Social Proof

Offering Smart Suggestions with the Recommendations Bar

Spotlighting Your Latest Content with the Activity Feed

Optimizing the Comments Feature

Optimizing Your Connections with Facepile

Capturing Audience Data with the Registration Plug-in

Attracting a Larger Audience with the Subscribe Button

Finding and Installing Open-Source Facebook Plug-Ins

Chapter 3: Discovering Live Video Streaming on Facebook

Understanding the Benefits of Streaming Video

Choosing Your Streaming Application

Streaming Your Live Broadcast with the Linqto ...

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