Chapter 3: Discovering Live Video Streaming on Facebook
In This Chapter
Exploring how streaming live video can enhance your business
Choosing a video-streaming application that’s best for you
Setting up your live-streaming application
Marketing your streaming event
Live streaming is used to stream live video of different types of events, from college football games to company announcements. It can be used for brand events and business events, wherever they are. It’s also a great way for musicians and all kinds of other artists to connect with their fans. Live streaming gives you an additional communication platform for your event, and simultaneous live-streaming chat boxes can make these video events even more interesting for everyone.
In this chapter, we first look at what live streaming can mean to you. Then we discuss some of the most popular live-streaming applications available to you today and show you how to set them up. Finally, we tell you how to use these tools to get more out of your live events.
Understanding the Benefits of Streaming Video
Streaming adds a whole new ...