Chapter 3: Testing, Measuring, and Modifying Your Ad

In This Chapter

check.png Becoming familiar with the Ads Manager

check.png Exploring split testing

check.png Making sense of the reports

check.png Optimizing your campaign

Testing, measuring, and modifying your ad are among the most important things you can do to ensure that you’re getting the most for your dollar. Unfortunately, testing is one of the most overlooked aspects of the Facebook advertising experience because it can be overwhelming.

Because of the many variables to test and tweak, you may feel daunted at first, but if you approach your Facebook ad campaign systematically, you can come away with an ad that has a high click-through rate at a low cost.

In this chapter, you begin by familiarizing yourself with the Ads Manager, where all your ad campaigns are displayed. Then you discover how to begin your split testing, view the Facebook ad reports, and optimize your campaign.

Now it’s time to ratchet up your Facebook advertising expertise!

Understanding the Ads Manager

The Ads Manager is your Facebook Ads dashboard. Here, you see an overall picture of each campaign, ...

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