Chapter 2

Creating Your Facebook Marketing Plan

In This Chapter

arrow Researching and targeting your ideal audience on Facebook

arrow Finding new connections using Facebook’s Graph Search

arrow Understanding the core rules for a successful Facebook Page

arrow Creating a Facebook team that will help grow your community

arrow Measuring the success of your Facebook investment

Facebook has changed the game of marketing for everyone. In the past, people who were interested in your products or services would read a brochure, visit your bricks-and-mortar shop, or maybe watch a commercial to find out the information they needed before making a buying decision. Today, people go to Google or search popular social networks for answers to their questions instead. That’s why you need an online presence, in real time, to answer their questions when they seek you out. After all, if you make customers wait, they can be knocking on a competitor’s virtual door with a click of a button. With that in mind, it’s essential that you ...

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