Chapter 5

Using Your Personal Profile to Support Your Business

In This Chapter

arrow Finding out whether you should turn on your Follow button

arrow Understanding how to post publicly

arrow Posting business milestones on your personal Profile

arrow Changing your Public Timeline to support your business

arrow Using personal Cover photos that support your business

We deliberately crafted the title of this chapter. Notice the word support in the title. We’re not suggesting that you turn your personal Profile into a straight-up business Page. Please make sure that you understand the difference between a Profile and a business Page by reading all of this book!

What we’re saying is that you can use your Profile to support your business in some very specific ways, such as finding out whether the Follow button is right for you, understanding the difference between a Public post and a Friends post, and how you can use photos on your Profile that support your business without breaking any Facebook rules.

Facebook realized ...

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