Chapter 4

Connecting Your Page to Twitter

In This Chapter

arrow Connecting to Twitter in various ways

arrow Using HootSuite to manage your accounts

arrow Exploring other posting tools

arrow Adding a Twitter tab to your Facebook Page

You likely know what Twitter is and how to use it. You may not have heard of HootSuite and Buffer, though, or know how to use them to your advantage when you coordinate your social networks in tandem with Facebook marketing.

Bottom line: In this chapter, we show you the benefits (and a few considerations) of connecting your Facebook presence with Twitter to complement and diversify your Facebook marketing campaigns. And, yes, we also show literally how to connect these so you can put them to best use.

tip.eps Some of these third-party applications may not get the same visibility as a traditional post that you put straight on your Timeline. Posts that come into Facebook via Twitter and the other apps mentioned here are sometimes hidden with other posts coming in from the same application, ...

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