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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 4

Expanding Your E-Commerce Products and Services

In This Chapter

arrow Creating a storefront on your Facebook

arrow Exploring e-commerce app options

arrow Installing third-party e-commerce apps on your Page

arrow Using Facebook offers to drive engagement

Nothing says “engagement” like shopping. By providing your loyal enthusiasts a way to buy your products and in the same stroke share the news of their purchase with their Friends on Facebook, you could start momentum toward brand awareness with the potential of increased revenue. And as you know, that’s one of the main reasons to have a Facebook Page in the first place! It all comes back to social proof.

Social authority means you have a reputation for being the expert on the subject of your business on social media platforms. Social proof (or social trust) happens when people try your products or services because they see their own Friends and connections liking your products and services.

In terms of Facebook, social trust is built when people see that their Friends have essentially said, “I like this.” Imagine this scenario from your customers’ ...

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