In This Chapter
Grasping the importance of Facebook apps
Discovering Facebook-developed and other installed apps
Adding and deleting apps
Exploring ways to use apps for marketing
Using an application (app) is how you can expand the way Facebook interacts with your audience. iPhones and other mobile phones have educated most people about what an app is. “There’s an app for that” has been a well-known phrase for years. Thousands of apps can be used on mobile phones, and developers have built hundreds of applications for use in Facebook.
If you need a true Introduction to Apps 101 and how apps work with your personal Facebook account, see Book III, Chapter 2. The apps in this chapter make your business Page more interesting and functional. Social apps connect through personal ...