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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 1

Customizing Your Page with Facebook Apps

In This Chapter

arrow Grasping the importance of Facebook apps

arrow Discovering Facebook-developed and other installed apps

arrow Adding and deleting apps

arrow Exploring ways to use apps for marketing

Using an application (app) is how you can expand the way Facebook interacts with your audience. iPhones and other mobile phones have educated most people about what an app is. “There’s an app for that” has been a well-known phrase for years. Thousands of apps can be used on mobile phones, and developers have built hundreds of applications for use in Facebook.

remember.eps We need to make a distinction between the apps we discuss in this chapter and “social,” or Open Graph, apps for your Profile (such as Spotify, Netflix, and Foodily).

If you need a true Introduction to Apps 101 and how apps work with your personal Facebook account, see Book III, Chapter 2. The apps in this chapter make your business Page more interesting and functional. Social apps connect through personal ...

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