In This Chapter
Understanding the need for mobile visibility
Investigating Facebook’s mobile presence by the numbers
Optimizing posts for Facebook’s mobile News Feed
Getting your Facebook presence found by mobile searchers
Using Facebook mobile ads to draw new customers
Measuring your results
As mobile platforms — tablets and smartphones — become the devices of choice for millions of users, marketers have no choice but to take notice. Among various mobile properties, Facebook now has high visibility for both its mobile applications and its advertising, in spite of its well-publicized early stumbles.
In this chapter, we look at the importance of expanding your Facebook presence into the mobile environment and how that may affect your posting and search strategies, as well as your advertising tactics. We pay particular attention to the value ...