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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 4

Using Facebook for Mobile Marketing

In This Chapter

arrow Understanding the need for mobile visibility

arrow Investigating Facebook’s mobile presence by the numbers

arrow Optimizing posts for Facebook’s mobile News Feed

arrow Getting your Facebook presence found by mobile searchers

arrow Using Facebook mobile ads to draw new customers

arrow Measuring your results

As mobile platforms — tablets and smartphones — become the devices of choice for millions of users, marketers have no choice but to take notice. Among various mobile properties, Facebook now has high visibility for both its mobile applications and its advertising, in spite of its well-publicized early stumbles.

In this chapter, we look at the importance of expanding your Facebook presence into the mobile environment and how that may affect your posting and search strategies, as well as your advertising tactics. We pay particular attention to the value ...

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