Chapter 1
Setting Realistic Targets to Identify Success
In This Chapter
Understanding the difference between social monitoring and social measuring
Knowing the benefits of real-time engagement
Determining the best social metrics for your business
Understanding the importance of social media measuring
Gone are the days when businesses could operate behind closed doors. The popularity (or should we say, massive explosion?) of social networking has busted open those doors, and there’s no turning back.
Your customers are now social customers. They love to share, chat, post, like, and comment — and when they have something important to say (good, bad, or worse), they’re quick to share it on their social networks. Their comments run the gamut from the best raves to the worst rants.
This chapter first examines the importance of social monitoring and describes ways that you can take advantage of the social conversations related to your niche and your business. From there, we explore strategies related to social measuring, discussing how you can best measure your prospects’ and customers’ ...
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