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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 3

Using Third-Party Monitoring Tools and Analyzing Results

In This Chapter

arrow Finding the best tool for your business

arrow Reviewing popular third-party monitoring tools

arrow Turning results into your next steps

In the earlier chapters of this minibook, we discuss the power of monitoring and measuring your social activity. In this chapter, we talk about third-party monitoring and measuring tools that can provide additional insight into your Facebook activity and success. After all, you shouldn’t take this on alone. The torrent of data at your fingertips just might make your head spin!

The great news is that numerous third-party monitoring tools have been designed to streamline the monitoring process. These tools scan, grab, and organize your data for easy digestion. And here’s the great news: Many of these tools are free or inexpensive.

In this chapter, we look at the key factors you should consider when choosing a monitoring tool for your business. In addition, we examine the core features of multiple different third-party monitoring tools to help you make a well-informed decision for your monitoring and measuring needs.

Choosing the Best Tool for Your Business

When you begin to monitor ...

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