Appendix B. The Future of Facebook
As we mentioned the introduction of the book, our goal was to create a real "practitioner's guide" to Facebook marketing in 2010. But where is Facebook heading in the future? If the past is any indication, the only thing we can say with any certainty is that Facebook will continue to aggressively evolve. So, we decided to ask a few industry experts their opinions on the future of Facebook. You know what they say, you have to skate to where the puck is going to be. We hope this appendix will give you some ideas that can further inform your Facebook and social media marketing campaigns.
Appendix Contents
Dave Kerpen
Scott McCaskill
Lauren Cooney
Jesse Stay
Nick O'Neill
Kevin Tate
Dave Kerpen
You wake up on a Friday morning, ...
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