Chapter 5. Month 2: Establish Corporate Presence with Pages and Groups
Facebook fan pages and groups have evolved from humble beginnings to become effective ways to communicate with consumers. Both were set up by Facebook originally to respond to MySpace, which rose to popularity by being a place for musicians, bands, and comedians to announce tour stops and news. Today, Facebook fan pages and groups are the preferred approach for many marketers to establish a corporate presence on Facebook and ultimately keep consumers informed.
Chapter Contents
Week 1: Learn About Pages and Groups
Week 2: Determine and Execute Content Strategy
Week 3: Add and Experiment with Content
Week 4: Monitor and Modify the Plan
Week 1: Learn About Pages and Groups
Pages and ...
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