Chapter 6. Month 3: Create Demand with Facebook Ads
Facebook advertising is one of the best deals today in Internet marketing; nowhere else can you target users as surgically as you can on Facebook. Better yet, you can do it for a fraction of the cost of the same targeting on other Internet properties and offline outlets. Even so, you should paradoxically temper your expectations. Facebook ads work differently than banner ads or search engine click-through ads. Users respond differently to Facebook ads, and depending on demographics and social norms, some ads work better than others. Success with Facebook advertising requires aggressive monitoring, experimentation, patience, and creativity.
Chapter Contents
Week 1: Learn the Basics of Facebook Advertising ...
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