Chapter 7. Month 4: Advanced Tactics and Campaign Integration
Armed with a plan, a corporate presence, a content strategy, and the knowledge you need to run an effective advertising campaign, you can do just about anything you need to do on Facebook. But if you really want to maximize the benefits of Facebook, you'll need to integrate your efforts with other Internet marketing activities as well as your traditional marketing work. By bridging the social, online, and offline worlds, you'll make the biggest impact by reaching customers where they are most comfortable interacting with you.
Chapter Contents
Week 1: Understand Essential Advanced Tactics
Week 2: Learn About Facebook Connect, Widgets, and Fan Boxes
Week 3: Integrate Your Efforts with Multichannel ...
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