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Facebook® Marketing: An Hour a Day by Mari Smith, Chris Treadaway

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Chapter 8. Customized Experiences via Facebook Applications

When Facebook opened itself to third-party developers in May 2007, it ushered forth a new era in social application development. According to Facebook representatives, the company attracted more than 500,000 developers in the first year of its developer platform. That said, the early gold rush of Facebook application development has faded as Facebook has matured. Nonetheless, there are still opportunities that warrant the development of specialized applications with a marketing purpose.

Chapter Contents

Facebook Applications: A Brief History

Facebook Apps Today: Examples of Popular Facebook Applications

Optimize Your Fan Page with Apps

What You'll Need to Build Your Own Application

Monetize ...

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