Introduction
Over the past five years, the social media business has grown from a sleepy, sophomoric way for college kids to communicate to perhaps the future of how people will share information and bring their offline lives online. It's truly been amazing to see how much the Internet business has evolved as a result of Facebook, MySpace, Twitter, and other social media technologies.
I originally took a great interest in social media in business school at the University of Texas in 2003. A classmate, Cory Garner, and I had just heard of this new thing called LinkedIn, and we were instantly captivated by the possibilities. Social relationships were becoming more and more transparent, and they were moving online. We worked like crazy to encourage ...
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