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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Appendix B

Roles and Responsibilities

In any organization—large corporations, government agencies, sports teams, startups, and so on—the difference between good and great is in the people who make up that organization. It’s critical that people be properly evaluated and that they have the room to make decisions on behalf of the organization based on its goals and management philosophy. So, it stands to reason that one of the most important first steps to making your social media and Internet marketing campaigns succeed is picking the right people.

Appendix Contents

  • Job Functions
  • Vendors vs. Employees

Job Functions

Here are the functions that someone must fill at various points of the development of a campaign to ensure that different perspectives ...

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