Chapter 1
Welcome to the Post-Social Era
In just a few short years, we’ve gone from being relative neophytes in social media to having a vast majority of our personal connections and brand affinities captured in Facebook. Facebook is now the dominant player in social media. No other company comes close to Facebook’s market penetration and the rich set of data it has been able to collect. However, the initial wonderment of social media is now gone. People have discovered long-lost friends, have met new people, and have interacted in ways that were unimaginable before Facebook. What was once cool is now mainstream. What does that mean for Facebook users and the marketers who are so desperate to reach a mass audience?
Chapter Contents
- The Humble ...
