Chapter 4

Month 1: Create the Plan and Get Started

Now that we’ve gone through all the basic background information you need, it’s time to get started on a project. Getting your colleagues comfortable with social media and all it entails—the good and the bad—is a key factor for organizational buy-in and ultimately success. Remember, these projects involve a lot of trial and error. Your company and your management team have to be comfortable with that dynamic if you are going to have the flexibility you need to find a successful social media marketing strategy for your organization.

Chapter Contents

  • Week 1: Lay the Groundwork
  • Week 2: Draft and Present the Plan
  • Week 3: Establish a Presence with the Facebook Profile and Friends
  • Week 4: Use Basic ...

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