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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Chapter 6

Month 3: Create Demand with Facebook Advertising

Facebook advertising remains one of the best deals today in Internet marketing; nowhere else can you target users as precisely as you can on Facebook. Better yet, you can do it for a fraction of the cost of the same targeting on other Internet properties and offline outlets. Even so, you should paradoxically temper your expectations. Just because you can target people inexpensively doesn’t mean that mastery is simple. Users respond differently to Facebook ads, and depending on demographics and social norms, some ads work better than others. Success with Facebook advertising requires aggressive monitoring, experimentation, patience, and creativity.

Chapter Contents

  • Week 1: Learn the ...

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