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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Chapter 9

Addressing Common Marketing Problems

You can follow all the advice given in this book and from other sources and still very easily hit road bumps that make it tougher for you to execute your marketing plan. In this chapter, we’ll cover a number of the most common ones that we’ve experienced and been asked about and offer tips, tricks, and considerations that will help you.

Chapter Contents

  • My Fan Page Won’t Grow, and My Fans Can’t See My Content
  • Creating Appropriate Content for International Audiences
  • Managing Negative Comments and Feedback
  • Can’t Measure, Determine ROI, or Understand Metrics
  • Reach Business Customers on Facebook
  • Migrate Fans from One Page to Another
  • Low Response Rates for Facebook Advertising

My Fan Page Won’t Grow, ...

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