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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Chapter 10

Unique Facebook Marketing Scenarios

We’ve spent a vast majority of this book focusing on the concepts behind effective Facebook marketing. Create a page, maintain it with great content of interest to your fans, measure your outcomes, create custom Facebook experiences if the basics don’t work for you, and use advertising to hit the accelerator on your efforts if it is warranted. All the while, establish a good workflow for getting the job done. But certain kinds of organizations have particular concerns and unique situations that must be considered when using Facebook for marketing. We’ll now turn our attention to specific, proven marketing tactics that work in organizations that you wouldn’t typically expect to use Facebook for marketing ...

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