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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Introduction

Over the past seven years, the social media business has grown from a sleepy, sophomoric way for college kids to communicate to the future of how people all over the world will share information and bring their offline lives online. It’s incredible to see how much the Internet business has evolved as a result of Facebook, Twitter, Google+, and the many startups that are currently jockeying for position in order to advance our experiences further. I (Chris) originally took a great interest in social media in business school at the University of Texas in 2003. A classmate, Cory Garner, and I had just heard of this new thing called LinkedIn, and we were instantly captivated by the possibilities. Social relationships were becoming more ...

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