Chapter 1. Introducing Facebook Marketing

It's been said that if Facebook were a country, it would be the sixth most populated nation in the world. Imagine being able to get your message in front of the Facebook nation free. That's exactly what Facebook is offering companies with Pages: an online location for businesses, organizations, and individuals looking to market themselves to the Facebook community.

Not just for businesses, Pages can be created by not-for-profit organizations, public figures, entertainers, photographers, and professionals of all types. Facebook Pages are fun and easy to set up, provide a powerful set of online tools for engaging with your customers (or, as they are called in Facebook, fans), and easy-to-understand metrics to measure your success.

Every day, 3.5 million people become fans of a Facebook Page, according to eMetric's February. 2009 Facebook Usage Metrics Worldwide study. That's a lot of fans. Although popular consumer brands, such as Apple, Coke, and Skittles enjoy large installed fan bases, smaller brands, business-to-business (B2B) companies, consultants, and personalities can also build a loyal following by using Facebook Pages.

Building a Presence on Facebook

Prior to online social networks, companies centered their Internet strategies on their Web site. ...

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