Chapter 6. Promoting Your Page

Where you now tread, many great ones have tread already. Many of today's most popular public figures and commercial products from President Barack Obama to Coca-Cola are already located on Facebook. And scores of other local businesses, brands, actors, politicians, and musicians have done the same. So, there is no reason why you shouldn't create an outpost for your business on Facebook as well.

With a Facebook Page in place (see Chapter 2 to become a Facebook member and Chapter 4 for details on creating a Facebook Page), your attention can turn to building a strong fan base for your Page. Social networking is a quantity game in that the amount of time you spend networking equals the amount of results you receive. For example, if you were to attend a networking event, such as a Chamber of Commerce meeting, you might meet a handful of people. But repeated appearances at these meetings would most certainly build your credibility in the group and your number of contacts.

Think of Facebook, or any social network, in the same way you would the Chamber of Commerce meeting, except the meeting is ongoing and there's no limit to the number of people you can meet (that's a big virtual meeting!). Also, ...

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