Chapter 7. Facing Facebook Groups
A great option for marketing your business on Facebook is Facebook Groups. In this chapter, we discuss how to find groups and join in on the discussion. We show you how to create your own group on a topic that can engage potential business clients, and how to promote the group to attract members and possible customers. Plus, we show you how to manage your group and measure its success.
With Facebook Groups, you can join and create up to 200 groups. Groups can be based around shared interests, activities, or anything you like. Groups are different from a Page (see Chapter 4) or a profile (see Chapter 2) since they are less about the business or person, and more about a shared interest or cause. Groups can be great, and perhaps a more personal option for marketing your business because you are relating to an audience around a cause or local issue that your business cares about so people can be more inclined to get involved.
What are Facebook Groups?
You might have several reasons why you want to join a Facebook Group to help promote your business; conversely, you might even want to have your own Facebook Group instead of a Facebook Page for your business.
Groups are based around shared interests, activities, or anything you like. Pages are strictly ...
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