Chapter 13. Hosting Your Own Facebook Contest
So, you've taken the time to create a Facebook Page to promote your company (see Chapter 4). But once you build it, will they come?
You need to give people a reason to visit your Page. But what can you do to cut through the clutter and attract a Facebook fan base? Increasingly, marketers are turning to contests for the answer.
Companies that host contests and giveaways have been able to attract hundreds-of-thousands of entries and fans, as we'll show you. This chapter discusses how you can use contests to motivate and grow your audience by promoting brand awareness and building community. We then show you how you can host your own Facebook contest.
Everyone Loves a Contest
Contests and giveaways have traditionally played a vital role in consumer marketing. From cereal companies to fashion retailers, automobile dealers to cosmetic companies, the promise of winning something of value for free is a tremendous lure. Whether backed by a media campaign, promoted on a product's packaging, or announced at an employee sales meeting, contests have the power to motivate, incentivize, and drive engagement.
And, the same incentives that have served marketers BFB (Before Facebook) still apply on Facebook. Contests with high-value prizes tend to be more active. Celebrity appeal and limited ...
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